The core opinion of Zoomlion’s corporation culture is: SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR-REACHING & LONG-ENDURING. To Zoomlion, “Honesty” is the base point of career and the criteria for values. Under this core opinion, a complete culture system is formed, consisting of “Ultra honesty”, “Moral character and capability”, “Being fair, equal and open”, “Courtesy, truth, probity and humility”, “Heart of appreciation, humility, beneficence, selflessness and improvement”, “Study, think, hardworking, diligence, austerity and encourage”, “Social prestige, culture contain, organization union, all around control, team improvement, self innovation and brand leadership”, “Loyalty, truth, humility, fortitude, open-mind, self-discipline, encourage and improvement”.

During the process of internationalization, Zoomlion has made constant innovations and enriching for its culture connotations of being “SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR-REACHING & LONG-ENDURING”. During integration of overseas resources, Zoomlion, keeping the ideas of “Tolerance, Sharing, Responsibility” in mind, has won extensive approval and welcome from the international community. Chairman Mr. Zhan Chunxin was awarded Leonardo Award by Italian President Giorgio Napolitano, which significantly refreshes the international image of Chinese enterprises during “going out” process.