On November 28-29, Zoomlion Agricultural Machinery 2024 Global Business Conference was held in Changsha. At the theme conference, Zhan Chunxin, chairman and CEO of Zoomlion, said："Zoomlion Agricultural Machinery has been fully prepared to create a new pattern of development in terms of technology, products, team and market. We will fully utilize Internet thinking and innovate a super-conventional development mode to build a world-class agricultural machinery and equipment industry highland".

The theme of this conference is "Strive For New Situations, Turn On New Glory, Bring About New Future", nearly 1,000 agents from more than 20 countries ,both domestically and internationally, gathered together for this grand occasion.Mr. Zhan Chunxin, Chairman and CEO of Zoomlion, delivered a speech, while Zoomlion's Co-Presidents, Luo Kai and Tang Shaofang, Assistant CEOs Huang Jianbing and Lu Qing, Chairperson of Zoomlion Ag Machinery Supervisory Board Liu Jie, and General Manager of Zoomlion Ag Machinery Marketing General Company Su Min, also attended the conference.

The agricultural machinery sector is ready to take off with immense potential, poised for a soaring growth

The agricultural sector is one of the three major industrial sectors of Zoomlion.After several years of continuous adjustment, consolidation, innovation, and improvement, Zoomlion Agriculture Machinery has accumulated sufficient strength for the sector to take off.

In terms of technology and products, Zoomlion relies on eight national-level innovation platforms and eleven common technology research institutes, coordinating the resources of its three billion-level business units in construction machinery. It is responsible for leading the research, development, and manufacturing of core product lines such as tractors, rice machinery, and corn machinery. It applies mature new energy, new digital, and artificial intelligence technologies in the field of construction machinery to agricultural equipment, achieving breakthroughs in a series of high-end, intelligent, green agricultural machinery products as well as a number of shortcomings of agricultural machinery products.

Focusing on staple grain machinery, Zoomlion Agricultural Machinery provides customers with integrated solutions for plowing, planting, harvesting and post-processing, covering 15 categories of products. During the event, the dealers observed 51 sets of agricultural machinery products of Zoomlion Agricultural Machinery in 12 categories covering "plowing, planting, harvesting, straw and drying" aspects of agricultural production. The innovative products and technical achievements were widely praised by the guests.

In the fields of production capacity, quality, marketing and service, Zoomlion Agricultural Machinery has also upgraded its quality. Relying on the three major business divisions of Zoomlion, Zoomlion Agricultural Machinery has formed a team of more than 2,000 R&D and sales and service personnel, and together with its agents and dealer partners, it has established a sales and service network covering more than 70 countries and regions in China and around the world.

Through digitization, intelligence, greenization, new processes, business models, services, and quality, we can support the extraordinary development of agricultural machinery and achieve overtaking on a different track," Su Min expressed full confidence."

Empowering overseas business models to drive sustained breakthroughs in overseas market

In this conference, more than 140 dealers came to Changsha, China from overseas to talk about new development and new future with Zoomlion Agricultural Machinery.

After visiting Zoomlion Construction Machinery Pavilion and Zoomlion Intelligent Industry City, Aslan, the branch manager of the agent from Kazakhstan, said, "I became a partner of Zoomlion Agricultural Machinery in 2021. At present, the market share of Zoomlion Agricultural Machinery's 90-230 horsepower tractors in Kazakhstan is about 35%, ranking first in the industry. This visit to the company's headquarters has further increased my understanding of the company's development history, technology, and products, as well as deepened our friendship and confidence in future cooperation."

Thanks to the new overseas business system built by Zoomlion, which is based on end-to-end, digitized, and localized, Zoomlion Agriculture Machinery has achieved continuous breakthroughs in the overseas market. The business model in the overseas market has transitioned from a foreign trade export model to multinational operations, achieving the "dual enhancement" of product capacity building and the quality and quantity of distributor partnerships.

According to reports, as of November, Zoomlion Agriculture Machinery's overseas revenue has grown by over 100% compared to the previous year, maintaining the top position in China's agricultural machinery industry for export growth for three consecutive years. It has become the largest exporter of tractors from China. The business covers three times more countries and regions where distributors are present, basically covering the major agricultural countries of the CIS, Southeast Asia, South Asia, Africa, and South America.

Fully promote the development of agricultural machinery to create a world-class agricultural machinery equipment industry highland

After more than 30 years of innovation and development, Zoomlion industry has covered the construction machinery, agricultural machinery and intelligent agriculture, construction of new materials in three major industrial sectors, and to create a 100 billion scale of construction machinery advanced manufacturing highland.

Zhan Chunxin said, " Zoomlion has a deep sentiment for agriculture and has been involved in the agricultural machinery industry for nearly 10 years. We have experienced the ups and downs of the market, adjustments in development strategies, and the twists and turns of technological innovation. However, Zoomlion's determination to develop agricultural machinery has not changed, our confidence has never wavered, and our pace towards high-end, intelligent, and green upgrades has never stopped."

At present, Zoomlion is lifting the whole company's efforts to develop agricultural machinery, taking agricultural machinery as the core strategic pivot to build another 100 billion industrial cluster.

In the coming years, it will be a crucial stage for Zoomlion AG Machinery to achieve rapid and substantial development.Zoomlion will fully utilize Internet thinking and innovate a super-conventional development mode to build a world-class agricultural machinery and equipment industry highland.

Zhan Chunxin said"China's agriculture has great potential, and the future of Zoomlion Machinery is promising. The year 2024 will be an important year for Zoomlion Machinery to achieve breakthroughs and reach new heights. Together with our partners, we will synchronize our strategies, develop in parallel, and create brilliance together. We firmly believe that with the guidance of the Party and the state's policies, the collaboration of our partners, and the continuous efforts of all Zoomlion Machinery employees, we will embrace an even better future!"